Creativity Management

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                                 Coursework Information Sheet

To be supplied to students when they receive the coursework assignment task.

Unit Name: Mobilising Creativity and Innovation
Unit Code: SHR044-6 (Europe and Oman)

Task:

In this unit we consider many alternative approaches and perspectives on how organizational creativity and innovation might be promoted or blocked in practice across multiple levels: individual, group and organization.

Assignment 1 is specifically concerned with promoting individual creativity as it contributes to the innovation process.

  1. You are required to critically evaluate individual creativity in the context of your workplace, firstlythrough the identification of individual blocks that inhibit the process, and secondly you will need to consider which of the alternative approaches is most relevant in this context as an intervention designed to promote individual creativity and innovation.
  2. You will then need to demonstrate a systematic understanding and critical appreciation of the process of creativity and innovation drawing on contemporary theories to support your evaluation and synthesis.
  3. You will develop a plan to promote individual creative thinking in your work organisation with a view to enhancing innovation. You will need to include an in-depth literature review critically evaluating alternative contemporary perspectives in order to draw meaningful conclusions and develop feasible recommendations.
  4. You will present your analysis and plan in report format of approximately 1500 words excluding references and appendices.
  5. In the unlikely event that your work organization prevents adequate analysis, the UK Tutor can agree an alternative. You are not permitted to use a case study of your own choice unless approved in advance by the UK tutor. Use of an unapproved alternative case study will result in failure of the assignment.

Assignment 1 Evaluation Criteria

Criteria Excellent (70% and above) Commendable (60-69%) Good (50-59%) Satisfactory (40-49%) Marginal Fail (35-39%) Fail (1-34%)
Application of theory

Draws on major theoretical contributors introduced in the unit and with substantial evidence of independent reading. Reviews the role of creativity in organisational development and demonstrate a capacity to balance innovation with other essential requirements

Draws on most theoretical contributors introduced and with evidence of independent reading. Review the role of creativity in organisational development and demonstrate a capacity to balance innovation with other essential requirements Draws on a good range of   theoretical contributors introduced but with limited evidence of wider reading. Attempts to applyappropriate theory (ies) drawing on published sources introduced.  Review the role of creativity in organisational development and demonstrate a capacity to balance innovation with other essential requirements Weak application of appropriate theories and models. Fails to demonstrate detailed understanding. Very little use of published sources. Limited evidence of understanding key issues and concepts. Very little or no attempt to use published sources.  No evidence of understanding key issues and concepts.
Analysis Thorough and in–depth analysis and critical evaluation of individual perspectives on creativity in management, identifying blocks to creative idea generation. Critical evaluation of how creativity might be improved. In-depth analysis and critical evaluation of individual perspectives on creativity in management, identifying blocks to creative idea generation. Critical evaluation of how creativity might be improved. Less comprehensive than for an A grade. Reasonable analysis and critical evaluation of individual perspectives on creativity in management, identifying blocks to creative idea generation. Some critical evaluation of how creativity might be improved Analyse to appropriate level individual perspectives on creativity in management and identify blocks to creative idea generation. Outline recommendations for how to improve creativity and innovation. A random collection of statements with little attempt to use evidence to support the arguments. Little of value to the task. A random collection of statements with no attempt to use evidence to support the arguments. Nothing of value to the task.
Conclusions Conclusions are valid and clearly derived from in-depth analysis through application of major theoretical contributors and experiential learning.  Entirely convincing. Conclusions are clearly derived from in-depth analysis through application of most major theoretical contributors and experiential learning.   Largely convincing Conclusions are mainly derived from analysis through application of theoretical contributors and experiential learning.   Limited and not entirely convincing. Conclusions are satisfactory but limited and not clearly derived from analysis through application of theoretical contributors and experiential learning.  Validity of conclusions is unconvincing. Conclusions do not follow from the evidence and argument presented. A random collection of statements based on the students own point of view with little or no attempt to draw analysis to conclusions.
Recommendations Evaluates existing practices and explores the implications for promoting individual creativity. Clear and appropriate recommendations for improvement. Professional applicability. Evaluates existing practices and explores the implications for promoting individual creativity. Clear and appropriate recommendations. Less comprehensive than for an A grade. Evaluates existing practices and explores some implications for promoting creativity.  Recommendations are reasonably clear and mostly realistic Some implications are explored. Recommendations are vague. Doubtful feasibility Recommendations are unclear or unrealistic No attempt to identify appropriate recommendations
Presentation and Referencing Clearly and concisely structured in report format, sourced throughout and with a comprehensive bibliography. Clearly and concisely structured in report format, sourced throughout and with a good bibliography. Well-structured in report format, sourced throughout and with an adequate bibliography.

 

Satisfactory report format. Some citations and a passable bibliography.

 

Few citations and no bibliography. Not in report format. Poorly structured.

 

No citations and not in report format. Poorly structured