Introduction It is the responsibility of the marketers to compel us to purchase any product or service. In marketing, every strategy is fair. In order to impact the shopping decision of customers the marketing agents developed some spontaneous techniques which include the policy of manipulation with the use of some subtle subliminal messages which contain
Introduction Humor is used in advertisements for grabbing attention of the audience. Humor introduces the fun element in the advertisement. It helps in creating a source for laughter. Laughter is an ultimate sensational perception among the people which helps them to feel good about a product. This is the reason why laughter created because of
The method to get maximum response from consumers by analyzing the difference in their characteristics following a simple “divide and rule formula” is known as market segmentation. When we look at the market requirements from a broader perspective we will realize that the market constitutes multiple small segments comprising of a cluster of people coming
Marketing is a lucrative but complex subject as it deals with various strategies and their implementation on a variety of platforms that are in no way connected. It focuses on improving the visibility of a business by establishing it into a brand to earn profits by engaging prospective customers.Marketing requires an adequate investment of time