Introduction Humor is used in advertisements for grabbing attention of the audience. Humor introduces the fun element in the advertisement. It helps in creating a source for laughter. Laughter is an ultimate sensational perception among the people which helps them to feel good about a product. This is the reason why laughter created because of
The method to get maximum response from consumers by analyzing the difference in their characteristics following a simple “divide and rule formula” is known as market segmentation. When we look at the market requirements from a broader perspective we will realize that the market constitutes multiple small segments comprising of a cluster of people coming
Marketing is a lucrative but complex subject as it deals with various strategies and their implementation on a variety of platforms that are in no way connected. It focuses on improving the visibility of a business by establishing it into a brand to earn profits by engaging prospective customers.Marketing requires an adequate investment of time