Impact Of Humor

Impact Of Humor In Advertising

Introduction Humor is used in advertisements for grabbing attention of the audience. Humor introduces the fun element in the advertisement. It helps in creating a source for laughter. Laughter is an ultimate sensational perception among the people which helps them to feel good about a product. This is the reason why laughter created because of

Continue reading

Market Segmentation

Market Segmentation Objectives And Importance

The method to get maximum response from consumers by analyzing the difference in their characteristics following a simple “divide and rule formula” is known as market segmentation. When we look at the market requirements from a broader perspective we will realize that the market constitutes multiple small segments comprising of a cluster of people coming

Continue reading

Open chat
Welcome to Oman essay.
How can I help you?