4P's Marketing

Fours P’s Marketing

Introduction The marketing is a theory which consists of the four factors which affect the organization and the parameters through which the impacts can be controlled. It also consists of the factors which are used to influence the consumers to purchase the products of the organization.  The use of the factors helps the organization to

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Human resource Management

HR’s role in organizational innovation

Until quite recently, Human Resources (HR) managers were mainly responsible for selecting and hiring personnel in an organization. They never really participated in organizational innovation but had a very important role in managing administrative formalities for the newly appointed personnel and in providing them training for their current job profiles. HR’s role was limited to

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Employee Relation

Industrial relations giving way to employee relations

Employee relations denote the dual relationship between the employer and employees that is aimed at effectively managing and strengthening this relationship. A company that focuses on fostering strong employee relations experiences higher commitment, elevated enthusiasm, and improved efficiency and productivity. Employee Relations refers to conveying information to employees about the objectives of the organization. They

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